A conversion is a meaningful action
A form submission, phone call, WhatsApp click, booking enquiry or purchase can all be conversions. The right event depends on what the page is designed to help someone do.
Tracking connects channels to outcomes
Page views alone do not show whether marketing creates useful interest. Tracking helps compare campaigns, improve the journey and spend time or budget with more confidence.
Measure less, but measure it well
Begin with a small set of business-critical events, name them consistently and test them. A clean measurement plan is more valuable than a dashboard full of numbers nobody uses.